We are pleased that fans will once again not be facing real increases in the price of their Season Tickets, and that top-line prices are lower than this year. Our minimum objective was ticket price parity and that has been achieved and, in most cases, exceeded. However, we have mixed feelings about the overall packages on offer and would have expected the pricing to have been more in line with the proposals we submitted last month.
In brief, the headline developments are:
• No Season Ticket seat at Wembley will cost more than the equivalent price at White Hart Lane, accounting for the loss of two cup games. The majority will cost less
• Every Season Ticket holder will have the choice to move into a seat at the price point they prefer, starting at £695
• Up to 18,000 new Season Tickets will be opened up to the waiting list giving Bronze members the opportunity to start their Season Ticket life this summer
• Concessions for Juniors and Seniors will apply throughout the stadium
However, once the loss of two cup games, extra travel costs for many fans, and the more expensive facilities at Wembley are factored in, any reduction in the cost of attending a match for the majority of General Admission fans is negligible. We would have liked the Club to have gone further.
However, our dialogue with the Club has resulted in some significant concessions being secured from the original proposals we were presented with, demonstrating the value of those discussions.
Let’s look at the key points in more detail.