 | Earlier this month we launched a Ticketing Campaign to oppose the increase in match day ticket prices, the erosion in concessionary areas and any further increases that could occur for the 2024/25 Season. |
We would like to thank everyone who attended our first Ticket Pricing demonstration ahead of the Manchester United home game. It was a positive, encouraging start to this campaign. We know, however, that the Club Board will not be persuaded easily and so, we must keep taking action. Our door remains open for the Club to engage with us on this issue.
A reminder that the details of ticket price increases were hidden in a general statement – which indicates the Club is aware its decision cannot be justified. The move was made without consultation with the fans or any fan groups and was opposed by the Trust and every elected member of the new Fan Advisory Board at its first meeting in July.
If these rises are not opposed, there will be more to come. A corresponding increase in ST prices would mean rises of between 9% and 13% for the 2023/24 campaign, and there's no guarantee that match day ticket prices will not rise further. This is clearly unacceptable, and any price increases must be resisted.
Ticket prices at the Club are already amongst the most expensive across the Premier League and Europe. Ticket price increases are not an economic necessity for the club with the ninth highest revenues in world football. They are a choice: a choice the THFC Board chose to make against the backdrop of a huge cost of living crisis, with prices already sky high.
Fans should be at the heart of every decision the Club makes. Instead, our loyalty is being exploited. We need to keep going until the Club agrees to our call, and we will be prepared to step up action when needed. Further action will be publicised through fan channels.
Key facts
What we want
What we must keep doing
Second call to action
#StopExploitingLoyalty
#StopTicketPriceRises
THST Board
30 August, 2023
A reminder that the details of ticket price increases were hidden in a general statement – which indicates the Club is aware its decision cannot be justified. The move was made without consultation with the fans or any fan groups and was opposed by the Trust and every elected member of the new Fan Advisory Board at its first meeting in July.
If these rises are not opposed, there will be more to come. A corresponding increase in ST prices would mean rises of between 9% and 13% for the 2023/24 campaign, and there's no guarantee that match day ticket prices will not rise further. This is clearly unacceptable, and any price increases must be resisted.
Ticket prices at the Club are already amongst the most expensive across the Premier League and Europe. Ticket price increases are not an economic necessity for the club with the ninth highest revenues in world football. They are a choice: a choice the THFC Board chose to make against the backdrop of a huge cost of living crisis, with prices already sky high.
Fans should be at the heart of every decision the Club makes. Instead, our loyalty is being exploited. We need to keep going until the Club agrees to our call, and we will be prepared to step up action when needed. Further action will be publicised through fan channels.
Key facts
- Match day ticket prices have increased from between £3 and £15 for Category B and Category C games, and between £10 and £17 for Category A games, raising the top price for a single match to an eye-watering £103.
- Premier League fixtures have been re-categorised to include more matches in higher price bands.
- Tickets in some of the cheaper sections of the stadium have been recategorized at higher prices.
- We estimate that the increase will generate approximately £2.5m (2.4% of match receipt income for financial year ending June 2022 or 0.6% of total income)3: small change for Spurs but a big hit in the pockets for fans.
- Concessionary pricing areas for younger and older fans are being eroded.
What we want
- A full reversal of the match-day price increases
- A commitment to genuine fan input on all pricing discussions: to consult the Trust and the Fan Advisory Board on a fair and sustainable ticketing strategy including junior, young adult and senior ticketing policies
- A guarantee of no price increases for the 2024/25 Season
What we must keep doing
- Make ourselves seen and heard both on match days and across social media.
- Push the message that our loyalty is being exploited.
- Put pressure on sponsors and Club’s bankers (Bank of America & Investec) to dissociate themselves from this exploitation. Sponsors include AIA, Nike, Cinch, Getir, HSBC, INEOS Grenadier, Hewlett Packard Enterprise, Coca-Cola, Heineken, Monster Energy, Kumho Tyre, EA Sports, Science in Sport and Cadbury.
Second call to action
- Our second Ticket Pricing demonstration will be ahead of the Premier League home against Sheffield United on Saturday 16th September. Kick-off is at 3:00pm.
- Assemble at 2pm on the High Road opposite Gates 1& 23 (southwest entrance) for half an hour with our message to stop ticket price rises and stop exploiting loyalty.
- One again, it is very important that we stick to this clear message – stop ticket price rises, stop exploiting loyalty and that we ensure any action does not affect the team on the pitch.
#StopExploitingLoyalty
#StopTicketPriceRises
THST Board
30 August, 2023
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