Away Fans Fund - How Spurs spent their £200k

Away fans initiative – How Tottenham spent their £200K this season

Last summer, as a response to falling away attendances across the division, the Premier League insisted that each club ring fence £200,000 of their own money to benefit away fans and improve the away experience.

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Supporters Direct and the Premier League are currently collating a breakdown of how each of the twenty clubs has used its money over the recent campaign. We’ll share that with you once available.

Here’s how Tottenham Hotspur spent their Away Fans fund: 

Ran subsidised and free coaches to every away game outside London. Maximum cost £10 return for adults to any destination

• Provided coach travellers with free scarves for trips to Newcastle and Sunderland
• Offered every official UK based Supporters Club access to a free coach to one away game
• Chartered a heavily-subsidised exclusive train service to Liverpool for the game at the end of March. £25 return per person
• Committed to thorough redecoration and refreshment of the areas used for away fans at WHL, including new entertainment facilities
• Dressed THFC catering staff in the visitors areas in their own team’s colours

As Tottenham historically fill their away allocations, it is hard to say whether these initiatives incentivised additional travellers. However, official coach travel saw a minimum three-fold increase in numbers compared to last season whilst the subsidised train was a sell out.

Plans for next season: 

• Coach travel to all away games outside London at minimal cost
• Chartered trains to up to four destinations out of Euston
• Possibility of food/ programme vouchers for selected games

THST will continue to liaise with THFC over plans for the 2014/2015 campaign.