We have made no secret of our view that season ticket prices are too high at our new stadium. So we are pleased ST prices have been frozen for next year and thank the Club for that decision.
While Category A tickets are, unsurprisingly, among the most expensive in the country, high profile games against quality opposition are generally less price sensitive than other less attractive fixtures. Our main concern is that increases of between 30% and 50% on average throughout the stadium in Category B and C pricing from previous White Hart Lane pricing will make access to those games very difficult once the novelty of the new stadium has worn off. The Club will argue that prices are not comparable, but fans’ pay packets are comparable and this is a sharp increase in a little over 2 seasons.
Match day pricing is not only costly for One Hotspur members and General Admission fans attending individual games. Now that a Season Ticket only comprises the basic 19 home Premier League games, having removed the remaining 2 cup credits before the move to Wembley, match categorisation affects ST holders in every home game outside that basic package.
We will certainly be pushing for a continuation of progressive pricing across all cup competitions to offset the high pricing of league games as an interim measure.
We will continue to digest the full implications of these figures and publish a more detailed analysis in our regular newsletter at the end of this month.
19 March 2019