In July, THST ran a survey to find out the opinions of Spurs fans on a number of issues, from ticket pricing to ENIC’s stewardship of the Club.
The results will shape the campaigning direction of the Trust over the coming season.
THST will release key findings over the next week, starting with the top three priorities identified by the survey: ticket pricing, atmosphere and the new stadium.
There were 2242 respondents – 30% Season Ticket Holders, 29% Bronze Members, 12% Lilywhite Members, 1% Junior Members and 28% Non-Members.
TICKETING – PRICES
With ticket pricing dominating the national agenda for all Trusts and umbrella organisations such as Supporters Direct and
the Football Supporters’ Federation, it was inevitable pricing featured heavily in THST’s survey results.
The survey demonstrated that ticket pricing remains a major concern for Spurs fans with 89% of respondents calling on the
Trust to campaign for a further Season Ticket and match day ticket price freeze for the 2015-2016 season.
Ticket pricing was also ranked as the number 1 campaigning priority for the Trust for the coming season.
56% were either highly dissatisfied or dissatisfied with ticket pricing for home league games and 48% for away league
games.
49% were highly dissatisfied or dissatisfied with season ticket pricing.
66% were highly dissatisfied or dissatisfied with administration fees on tickets.
42% were highly dissatisfied of dissatisfied with categorised pricing for league games.
The lower pricing for European home games has been welcomed, with 48% satisfied or highly satisfied with pricing for these matches.
Cheaper ticket prices were also named as the main factor in encouraging fans to attend more games, with 61% saying it would make
them attend more frequently.
Regarding the new stadium, price was identified as the key factor in influencing fans’ decision on whether or not they will renew or purchase a Season Ticket in the new stadium, with 83% of respondents saying it would influence them.
TICKETING – STUBHUB
Tottenham’s deal with StubHub remains highly unpopular. 67% were highly dissatisfied or dissatisfied with StubHub running the Club’s official resale platform.
74% said they did not want the Club to renew the commercial partnership with StubHub when it expires next summer and 90% said
they would be interested in a non-profit making, ethical ticket exchange instead.
ATMOSPHERE
Atmosphere at White Hart Lane is another key area of concern for Spurs fans.
61% are highly dissatisfied or dissatisfied with the atmosphere at home games and it was identified as one of the top three campaigning priorities for the Trust.
There was large support for more visuals, such as flags and banners, at the Lane. 66% felt they could help lift the crowd and 71%
believed they made the stadium more interesting and less sterile.
A large majority were also in favour of the drum returning to the Lane (78%).
NEW STADIUM
Regarding the build stage of the new stadium, 60% were in favour of watching games at an alternative venue to White Hart Lane, if
that enabled the new ground to be built quicker. Wembley was by far the favourite option for an alternative home, with 85% saying they would be prepared to watch games there.
There was strong support for the idea of offering a Season Ticket amnesty, allowing supporters to put their ticket on hold during
any temporary relocation. 64% said it was a scheme they would sign up to.
Results on ENIC’s stewardship of THFC, the role of the Supporter Liaison Officer, Policing and Safety will be released on 13 August 2014.
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